You might have visited a number of blog sites and might be awed about how their blog posts or sites have so much reading time and wanted to know that How do I increase the average post read time of my blog? So, now you can learn a number of things to apply to your blog to increase the average post read time of your blog.
What is the average read time of a blog?
It’s the time that the visitors or readers of a site spend on a specific blog. There are two kinds of rate we see; one is the bounce rate and the other is the average time rate. Bounce rate is referred to as the rate of visitors who just come to your blog and leave without any proper action or spending of time, while average time rate is the time which visitors spend there.
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8 Ways to increase the average post read time of your blog?
So, here we will give you an answer to your Question which was; How do I increase the average post read time of my blog? You just have to follow the following ways:
1. Set links to open in a new window:
Hope you are quite aware about that thing yourself if you are a blog user, you just need to put links into your content so even if the visitor who visits there, might not spend that much time on your site but your average post time will get increased, now How will it get increased?
For proving this Ash said;
“Even if the reader is drawn away for a few minutes to another page, they will ultimately return back to the original post, because the initial window will still be open.”
2. Mixture of content:
It’s about putting a number of other things which might be related to your content but also vary from it like sharing pictures relevant to your content, different charts etc.
About this Andrew Becks said;
“Rather than just focusing on flat article content, mixing in relevant photos, infographics, charts, and interactive elements can help drive a deeper level of user engagement and time on page, by transforming what would be normal content into an engaging experience that offers information and utility to your readers.”
3. Adding videos:
You know yourself how much people like watching videos rather than reading that long of content, it’s not that you should stop writing content, but start putting videos with it because it can help in the best way to increase the consummation of time of the visitors.
As Tim Stobierski said;
“ People love Video,.. They’re primed for it, and in many cases they’re expecting to find it—- especially for more complicated subjects or step-by-step processes.
4. Post summary:
It’s one of the very beneficial methods of making your readers read your content and spend time there. Once they have seen that much long content, though it can be interesting but it feels difficult to read it, so when you add a post summary in the very start people might get interested to read it whole.
Steven Macdonald said about the post summaries;
“We started implementing post summaries in 2015, by testing them out on our top 10 most visited blog posts… Within a week, our top content earned higher rankings, more traffic, and an increased time on page. In fact, the average time on a page increased by 39% from 3 minutes, 55 seconds to 5 minutes.”
5. Adding table about the content:
It’s also one of the beneficial ways of engaging your audience to your content. Because sometimes the people are just on a site to find the main bullets and specific things about your content so they are just spending their time reading these specific points.
As Julien Raby said;
“We’ve found that adding a table of contents to an article is a great way to boost engagement and time on page. It gives a quick, engaging way for the user to grasp the whole content and easily navigate to the most relevant section for them.”
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6. Following basic guidelines:
You have to follow the basic factors of writing, like making short paragraphs, adding pictures and videos related to your content, writing in an easy language, being in relevance to the topic etc.
“If all you have is a wall of text, you’ll either get a bounce or the visitors will just glance through the article and move on,” said Andrej Ilisin of Alpha Investors. “I generally like to use short paragraphs, a lot of sub-headings, lists, GIFs, and videos. We’ve done a lot of testing and by simply applying those 5 segments to all of our posts, we’ve managed to increase the average time on page from 3 to 5 minutes sitewise.”
7. Unique data:
A person will visit your site only when he will find something interesting and unique there. So for increasing the average time of your posts you need to post the original content, rather than copying others. it’s fine to search about your content but don’t follow the same structure and same things but produce your own content.
As Hamna Amjad said;
“The biggest mistake most media outlets make,…is focusing on the number of posts, rather than the quality of their content. That’s why they’re churning out low-quality content. Most readers get distracted easily if a post is hard to read and written poorly.”
8. Adding proactive Chatbots:
This helps a lot because people visit your sites and leave them, without spending time there, for this Chatbot is one of the important tactics to use because people might like engaging in conversion.
Chris Handy said;
“Our client gets a lot of folks who come to their website, read one article, and then leave—in many cases, never learning about my client’s service. When we added customized chatbots to the blog posts, we saw a lot of numbers change dramatically on the conversion side. People stayed 16% longer because they were spending that extra time interacting with the chatbot.”
So, by following these 8 ways you can find the answer about, How do I increase the average post read time of my blog?