The power of social media is undeniable in the world that we live in today. Ever since the internet became popular and found its way into every household, social websites have sprung up one after the other. The reliability and affordability of internet and mobile plans like Spectrum movile and internet bundles popularized social media even more. Therefore, platforms like Facebook, Instagram, Twitter, and TikTok are growing at unprecedented rates.
Instagram was already quite popular when Facebook (now Meta) bought it for a whopping $1 billion in 2012. However, the platform now has more users than it ever had before. As a result, it can be difficult to make your profile look a little different from the rest. If businesses or personal users aren’t creative enough, they could get lost in the crowd. If you want your profile to look creative and stand out, here are some tips and tricks to try.
Catch Up with the Algorithm
The Instagram algorithm is always updating and if you aren’t careful, it can work against you. Understanding what works best with your traffic and target audience is important. But it is even more important to keep a keen eye on user behavior and post insights. Constantly evaluating your post strategies can be of great use because what was working for you in the past can suddenly stop bringing in traffic.
Many times, when the platform launches a new feature, the algorithm starts favoring it. For example, Stories and Instagram Reels generate more user engagement than a feed post. You will only be able to keep these things in check if you keep an eye on post insights.
User-generated content can be a great way to introduce a different style or tone to your business profile. Your audience deserves and needs a break from the same old type of product posts. Following trends on TikTok and Instagram is getting quite popular these days. You can generate a trend for using a certain product from your brand or a dance routine with product placement. Posting the content users generate with a hashtag can be a fun campaign and can also bring more customer engagement. Moreover, people love to see their posts being reposted by a brand and would jump at the opportunity and follow the trend.
#3: Tutorials and Tips
Infotainment is one of the largest growing types of content on social media these days and can generate a lot of traffic to your account. Moreover, if you want to stand out, you should play to your strengths. Tutorials can be a great way to increase your followers while also giving back to the community. If you have a skill like makeup, calligraphy, sewing, painting, etc., you can teach other people on Instagram how to do it. More people are likely going to follow you if they see that you know what you’re doing and you post quality content.
The Instagram Live feature might be the most underrated tool for active and immediate user engagement. It can be a great Litmus test to figure out how much of your audience wants to engage with you at any given time of day. There is so much you can do with Instagram Live once you have a significant number of viewers. It could be an entertaining live session, a Q&A, instructional tutorial, or a panel discussion with other like-minded people. You can even use it to touch base with your Instagram followers or talk to them.
A lot about making an engaging and creative Instagram feed is to post regularly and mix things up. If you have been posting single images or Instagram Reels for a while, try adding a carousel post. They can be great for businesses who want to feature more than one product in the same post. Moreover, carousel posts are also one of the most engaging types of Instagram posts. Personal accounts can post a similar outfit and its details or pictures from the same day in one post. It will help keep your Instagram feed contained and won’t look like a spam.
Instagram offers a plethora of tools and services for businesses and personal profiles. However, how you use them is on you. Devising a proper strategy and always keeping an eye on your post insights can take you a long way.